Rhubaia launches AI virtual closet and sustainable workwear line

By AI, Created 4:19 PM UTC, May 18, 2026, /AGP/ – Calgary startup Rhubaia has launched an AI-powered virtual closet app alongside a pre-order sustainable professional clothing collection, blending wardrobe planning tools with eco-conscious apparel. The rollout begins in Canada and the U.S., with global app access and clothing shipping to 31 countries.

Why it matters: - Rhubaia is betting that professional dressing can be easier and more sustainable at the same time. - The launch combines AI wardrobe planning with biodegradable-material workwear for people navigating hybrid work, events, and everyday outfit decisions. - The app and apparel line are aimed at modern professionals who want more personalization without giving up sustainability.

What happened: - Rhubaia, a Calgary-based fashion technology startup, launched an AI-powered virtual closet application alongside a sustainable professional apparel collection. - The company was founded by Lacey Cadieux-McLean. - The rollout was announced on May 17, 2026. - The app is available on iOS and Android. - The app is available worldwide, with full access initially rolling out in Canada and the United States. - Rhubaia’s apparel collection is available for pre-order, with shipping scheduled for later in May 2026.

The details: - The virtual closet lets users create a personalized digital avatar. - Users can upload items from their existing wardrobe or from Rhubaia’s virtual clothing collection. - The app provides AI-generated outfit suggestions and virtual try-on features. - Daily outfit planning tools are included in the app. - Users can share selected wardrobe views with friends, family, or stylists for comments and feedback. - The clothing line uses natural and biodegradable materials. - Rhubaia says the clothing currently ships to 31 countries, including Canada, the United States, the United Kingdom, the European Union, and Australia. - The app is available for download on the App Store and Google Play. - More information is available on Rhubaia’s website.

Between the lines: - Rhubaia is positioning itself at the intersection of fashion tech, sustainability, and remote-friendly work routines. - The company is leaning on a broader shift toward digital tools that help consumers plan outfits before they buy or wear them. - Cadieux-McLean’s background as a University of Alberta Augustana alumna and freelance project manager with 16 years in IT appears to inform the product’s workflow-first design. - The shared-closet feature suggests Rhubaia wants the app to function as both a private styling tool and a social planning platform.

What’s next: - Rhubaia plans to expand its apparel collections seasonally. - The company also plans to develop more personalization and collaborative features inside the app. - The launch phase will continue as full app access expands beyond Canada and the United States.